Created in Annecy in 2009, MS Drive is specialized in motor sports.
The company is dedicated to organising :
– driving courses and coaching,
– events and incentive in the automobile sector.

A passionate team, experts in ice driving

The MS DRIVE team, mainly composed of state-certified instructors, has been built up over the years: genuine trust has been established thanks to the pleasure that comes from working as a team. They are passionate professionals who pay attention to their clients and make safety and enjoyment a key priority.   This relationship is highly appreciated by clients who experience this very quickly and enjoy participating in MS DRIVE events thanks to the friendliness and professionalism

2014 saw the birth of the innovative flagship product LAPLAND EXPERIENCE. This activity quickly caught the attention of clients, most of whom tend to come back every year.

2019 winter will be the 6th season of Lapland Experience.


The largest WRC testing base in Finland.

1000 hectares, 120 km of special stages with several levels of difficulty.

Coaching by professional training pilots (French diploma), English speaking.

High performance BMW rally cars (270 bhp) adapted to the ice.

Tyres all equipped with studded competition tyres as for the “WRC Rally Sweden”.

Tracks located between lakes and forests on the Arctic Circle :

a different and enchanting environment dedicated to rallying and board sports.

The courses are open to all : beginners and experts. The instructors can adapt to all levels. As for the vehicles, they are easy to drive for beginners and enable more experienced drivers to improve their performance.

The aim of our courses is to let you gain a real driving autonomy with a rally car. That’s why the concept is based on a rotation with supervised and non supervised sessions.

  • The tracks are opened 6 hours/day, shared between two pilots per car (around 2h30 of driving).
  • 1 training-pilot in charge of 2 cars and 4 drivers.

At the end of the course, access to a unique track, initially reserved for licensed professional drivers (only 3 days course).

A complete turnkey package : driving and stay (excluding flights and dinners).

2018 : MS DRIVE is introducing a comprehensive insurance option with excess (peace of mind for the client).

Adventure, thrills, progress and a change of scenery are guaranteed…